Oh wow, our first blog post! Welcome to the Custom Classic blog! Here we will be chatting about our exciting projects, industry trends, cool products we have and will be showcasing some familiar faces at CCM.
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Looking forward to connecting with you!
On the road, on the phone and out there showing you the Custom Classic goodies… we bring you Roger Gingerich and Danielle Dawson of the Gingerich Group.
If you haven’t had a chance to sit with them yet, they are making their rounds, fully stocked with catalogues and creative juices, so expect a visit soon or call them for a one and one at the King West Showroom.
So, why CCM? And what advice do the pro’s have on this dreary Wednesday afternoon…
Words from Danielle and “the Rog”.
What do you see as the top 3 trends in promo marketing for the 2012?
1. Usability: Gone are the days of frivolous gifting. Now there is more focus on usabilty for your demographic.
2. Creativity- 2012 we need to think inside the box again. People want a high value for low cost and Custom Classic provides high quality items, with fast turn around, while keeping the costs economical.
3. Value which hasn’t changed over the last few year; so high perceived value for a low cost is a reoccurring trend in the marketplace.
How does Custom Classic fill a niche in an otherwise crowded market place?
Custom Classic has decades of experience which makes them knowledgeable with what works and doesn’t work in the market place. Also, being a manufacturer right in the core of downtown makes for turn around times we all can appreciate.
Who is the Custom Classic customer?
Everyone! Custom classic has a product for all demographics. It could be a childrens’ hockey team with buttons or as large Tim Hortons promotions across Canada.
Our customer has a need, we can fulfill and meet. We are proud of the clients we have had the privilage to work with, and look forward to more challenges and partnerships for 2012.

The GG Team